Static Ads VS Video Ads: The Best for Ecom Growth
Static Ads vs. Video Ads: which is best for ecom growth? If you're an ecommerce founder, marketer, or business owner wondering how to scale your store with the right ad creatives, you're in the right place! In this video, I, Chris Marrano, founder of Bluewater Marketing, break down the battle between static ads and video ads based on real data from multiple ad accounts.
I’ll walk you through what’s currently performing better for ecommerce brands, with insights from tools like Atria to help you understand metrics like ROAS, CPA, and more. Discover why 7 out of 8 of our top-performing ads are static images and how they can be a game-changer for your strategy—especially if you’re working on a budget or new to ad creation.
You’ll also learn why video ads can work if your messaging and production are dialed in, but why they’re not always necessary. Plus, I share tips on crafting amazing static ads with bold callouts and unique selling points (USPs) that convert customers without breaking the bank.
If you're struggling to decide between static ads and video ads, this video will help you choose the best option based on your goals, target audience, and resources. My recommendation? Start with static ads to test your messaging, then repurpose for UGC or video ads once you know what works.
Make sure to watch until the end for actionable advice that can help you scale your ecommerce store without wasting time or money on the wrong creatives. Don’t forget to like, subscribe, and drop your questions in the comments—I’m here to help!
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CHAPTERS:
00:00 - Intro
00:33 - Static Ads vs Video Ads
01:50 - Effective Ad Strategies
06:12 - Outro