How to Keep Track of New Leads on LinkedIn | LinkedIn Data Tracking Tutorial & Benchmarks
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🔥 Made this LinkedIn Data Tracking video for a friend & figured I'd share it with everyone.
Here's how to setup LinkedIn Sales Navigator to keep track of new connections, who to send messages to & who has responded to messages.
1) Create the following Lead Lists
Connection Requests Sent (x 3 Lists)
Month/Year Messages Sent (create one for each month)
Responded
FollowUp
Exclusions
Now every time you take an action on Sales Navigator you have an easy way to track that action and move them along a pipeline
2) Create the following Saved Searches
A - Send Connection Requests (use this to send 200 connection requests per week to 2nd & 3rd degree connections without having to duplicate leads or remake the search)
B - Send Messages (use this to track all new 1st degree connections that haven't yet received a message)
Watch the video to see all the of filters added in each search
Especially the "Posted on LinkedIn" filter - this is VERY important if you want to get the most out of LinkedIn as a channel
3) Review LinkedIn outreach benchmarks each month
📊 Here's the benchmarks we track for our LinkedIn outreach campaigns across all our clients
Send 800 connection requests per month per LinkedIn account (200 per week)
📍 Benchmark: 30-40% connection acceptance rate
Send Message 1-4 starting 24-48 hours after a new connection & extending 20-30 days for entire sequence
📍 Benchmark: 20-30% Response Rate
Respond to every positive reply with something like this..
That sounds like a plan to me [Name] - Let's find 15-20 minutes where I can share a few ideas + learn more about [problem they are interested in solving].
Feel free to find a time that works best for you here: [insert call link]
Let me know if that link works for you, or if you'd prefer to schedule something manually.
📍 Benchmark: 15-25% Positive Response Rate
Book Meetings by following up 1-3 times as needed with positive replies
📍 Benchmark: 50-60% of positive replies should book meetings
Shoot me a DM on LinkedIn if you're interested in using LinkedIn the right way to bring in new revenue for your organization.
LinkedIn: / chriscozzolino
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LinkedIn: / chriscozzolino
Uptown Creation Company LinkedIn: / uptown-creation
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