Seventh x Beams T Japan - The IKKYU Collection
We take you inside the story behind the Seventh x Beams T IKKYU Collection.
From the product inspirations led by our Senior Designer, to the creative direction and philosophy guided by our Creative Director, and the deeper purpose of the collaboration shared by our founder, Bukki, this film brings the full vision together.
This marks our second collaboration with Beams T within a single year. An organic and intentional union between Seventh and Beams T, tapping into the street cultures of Japan and London, contemporary minimal design, and high quality craftsmanship, all blending into one.
The full collection is now available exclusively on seventhstores.com and beams.co.jp, alongside in store installations at Beams T Harajuku, Osaka, and Fukuoka.
This collaboration represents a true cultural exchange, and we are incredibly proud of the work that’s gone into bringing these pieces to life as we transition into spring.
A huge thank you to everyone who played a part in this journey.
Beams T
Photographer: Jack Chipper
Creative Director: Emmanuel Duru
Videographer: Muburak Tairu
Stylist: Karlmond Tang
Stylist Assistant: Kadz Arogula
Model: Manuel
Producer: Abiola Kareem