What is facebook pixel | ফেইসবুক পিক্সেল bangla tutorial
What is the Facebook pixel (Meta pixel)?
The Facebook pixel is a code that you place on your website. It collects data that allows you to track Facebook ad conversions, optimize ads, build targeted audiences for future ads, and remarket to people who have already taken some kind of action on your website.
How does the Facebook pixel work?
The Facebook pixel tracks users as they interact with your business on and off Facebook and Instagram by placing and triggering cookies.
For example, I recently noticed a very cute bathmat in interior design YouTuber Alexandra Gater's Instagram Stories. (I wasn't thinking about the Facebook pixel at the time, so I didn't screencap it - you'll just have to trust me on this.)
I swiped up to look at the bathmat and even put it in my shopping cart. Then I became distracted by thoughts of breakfast and put down my phone.
The next time I opened Instagram, and then the next time I went to Facebook on my laptop...
This is known as retargeting. It's a convenient way for marketers to remind customers to return and purchase all of the items they leave in various shopping carts across the web.
The Facebook pixel's primary function is not remarketing. It is also necessary for ad tracking, analytics, and overall ad optimization.
The pixel monitors various actions people take on your website, such as purchasing something or adding something to their shopping cart. These actions are referred to as "events" on Facebook.
Facebook pixel standard events
1. Purchase
2. Lead
3. Complete registration
4. Add payment info
5. Add to cart
6. Add to wishlist
7. Initiate checkout
8. Search
9. View content
10. Contact
11. Customize product
12. Donate
13. Find location
14. Schedule
15. Start trial
16. Submit application
17. Subscribe
You can also add more details to standard events using extra bits of code called parameters. These allow you to customize the standard events based on factors like:
1. How much a conversion event is worth
2. Currency
3. Content type
4. Predicted long-term value
The Facebook pixel and iOS 14.5
Some Facebook pixel functionality will be disabled for updated Apple devices due to changes to third-party tracking in iOS 14.5. Before you panic, consider that only 14.7% of mobile Facebook users use iOS devices to access social networks.
Nonetheless, changes to accommodate iOS 14.5 requirements will have an impact on all advertisers. Advertisers can now only set up a maximum of eight standard events and custom conversions.
As these changes take effect, advertisers will undoubtedly have to reconsider their use of the Facebook pixel. Throughout this post, we'll go over specific limitations and changes that you should be aware of.
Facebook pixel setup
1. Create a Facebook pixel
2. Add the Facebook pixel code to your website
3. Set up Facebook pixel events Via GTM
4. Confirm your pixel is working with the Facebook pixel helper
5. Add a Facebook pixel notice to your website
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