Why You Need Calls To Action On Your Website Pages
In this 'Marketing in a Minute', I explain why you need calls to action on your website pages.
A call to action prompts people to take the action you want them to and having calls to action on your website are critically important considering that, on average, people move through the buyer decision process 60-70% of the way before contacting you.
Go and have a look at your site’s pages; does each page have a well positioned and contrasting call to action that compels the reader to take action? Or are they left to wander aimlessly and probably of your site without you even knowing they were there?
By the way, call us now, is not a good enough call-to-action on your site – people are likely to be on your site because they don’t want to speak to anyone and be sold to.
Instead, why not offer, as a call to action, a free eBook or guide in exchange for an email address? This helps you build your own audience that you have permission to contact.
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