Google Is Squeezing The SERPS With MUM ft Cindy Krum - Rankable Ep. 73
In episode 73, Cindy Krum of MobileMoxie explains her understanding of entities, entity-first indexing, and how it impacts search engine result pages.
She provides insights into how organic results are showing up less in searches due to Google's increase in search enhancement, rich features, advertisements, and context menus.
For more episodes of the Rankable Podcast, visit: https://ipullrank.com/resources/rankable
[0:00] Intro
[0:55] What is Entity First Indexing?
[6:49] Why Entities are so important
[9:45] Inclusivity in culture and language
[11:14] Nuance in Entities
[12:18] Thoughts on Zero Click
[15:29] Can businesses depend on organic search?
[18:15] NLG content
[19:51] How to predict Google
[21:21] Mobile Moxie Chrome extensions
[32:57] Moxie Scores
[36:31] Rapid Fire Ranking 🔥
[39:18] Outro
Rank your Top 3 SEO tools:
• MobileMoxie
• Semrush
• Screaming Frog
Also get Cindy's SEO Chrome Extensions:
• SERPerator
• Page-oscope
Rank your best SEO trick/tactic:
Internal links are just so easy.
Rank what you love most about SEO as an industry:
That it's always changing.
Rank your best learning SEO resource:
Twitter.
Rank the top 1-3 SEO or Marketers that you most look up to:
• Jono Alderson
• Mike King
• Lily Ray
Rank your best SEO experiment/win:
On a massive site, an old client came back. We were shooting the shit and I was just like, "You should try this." He came back and said, "Cindy, we saw a 20% lift."
It was just free advice! And 20% for them was a lot of money. It was in a few months.
In ASO, we've seen even better than that. More than 20% when we just rewrote a few App Titles.
Rank your number one cause/charity that you want to promote:
We have been long-term donating to Planned Parenthood.