Renault Scenic
#BehindCarDoors is a campaign is fronted by U.K.’s leading parenting influencers Mother Pukka and Father of Daughters, who are recording their experiences of life inside a family car.
It is a one-of-a-kind campaign in the automotive industry, its always-on structure proved the value of long-term influencer advocacy. Allowing influencers creative control meant far higher engagements, meant audiences looked forward to each instalment, and ultimately, improved purchase consideration considerably.