[2025] How to configure DYNAMIC UTM PARAMETERS in Facebook ads | Meta Ads UTM Parameters
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If you're not yet using dynamic UTMs in Facebook Ads, you're probably missing out on valuable insights into your campaign performance. In this video, I show you how to configure UTM parameters correctly and how this can transform the way you analyze your data, both in GA4 and in spreadsheets or external reports.
I'll start by explaining why these parameters are so important. Many people still use fixed UTMs, and the problem with this is that it limits your view of what's actually working in your ads. With dynamic UTMs, you can see exactly where each click comes from, which ad set it was, the campaign name, the placement, and even the ad name, all automatically.
I'll show you a very interesting article from Extract.to that discusses the main dynamic UTM parameters that Facebook Ads allows you to use, such as campaign_name, ad_name, placement, adset_name, and others. And best of all: I show how all this appears in GA4, with real examples of campaigns that generated results—including sales—and how this data was captured automatically thanks to the correct parameter configuration.
Then, I move on to the practical part: I teach you how to configure UTMs within Facebook Ads Manager, both in the URL field and using Facebook's own parameter builder. If you want a fixed UTM, I also explain how to use Google's Campaign URL Builder to manually create UTMs.
If you want to improve your campaign tracking, better understand your audience's behavior, and have reliable data to make decisions, this video is essential.
📌 FAQ about Dynamic UTMs in Facebook Ads
What are dynamic UTMs in Facebook Ads?
These are parameters that automatically adapt to campaign variables, such as ad name, set, placement, etc.
Why use dynamic UTMs instead of fixed UTMs?
Because they provide more detailed and reliable data on the performance of each campaign component.
Where do I set up UTM parameters in Facebook Ads?
At the ad level, in the URL field, or in the custom URL parameters section.
How do I view UTM data in GA4?
Accessing the advertising, source/medium reports and adding the campaign, content, and term fields.
Is there a tool to create fixed UTMs?
Yes, Google's Campaign URL Builder allows you to easily create manual UTMs.
In this video:
00:00 UTM Parameters in Facebook Ads: Why Use Them
00:37 Overview with GA4, Spreadsheet, and Extract.to Article
01:06 How Dynamic UTMs Work in Practice
03:08 Analyzing Campaigns in GA4 with UTMs
05:30 How Data Appears in Google Sheets
06:49 Benefits of Using Dynamic UTMs for Tracking
07:29 Creating Dynamic UTMs in Ads Manager
08:39 Explaining Each UTM Parameter: Source, Medium, Content
11:14 How to View Data Generated by UTMs
12:25 Creating Fixed UTMs with Campaign URL Builder
13:48 Wrapping Up and the Importance of Using UTMs Correctly
#googleads2025 #paidtraffic #utmsparameters #facebookads2025