Google Trends, the best-kept secret tool out there. Google trends allow you to compare keywords or industry words to see what people are actually searching for. Is incredibly useful when you are planning the year ahead, giving a huge advantage!
This video gives details on how to use Google trends.
For both Real-time and Long term Marketing plan, check out https://trends.google.com
0:00 Introduction
0:34 Searching a keyword
1:04 Advanced options
1:40 Graphical Representation
2:06 Interest by Subregion
2:39 Related Topics and Queries
3:04 Comparison
4:01 Comparison
4:58 Conclusion
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