WhatsApp Ads : The Change You've Been Dreading Has Been Confirmed
Despite a seemingly never-ending trail of blunders, glitches, and privacy breaches at Facebook, people still trust WhatsApp. However, as revealed recently, Facebook has finally decided to monetize WhatsApp. Allegedly, they will launch a dedicated option for accommodating WhatsApp ads.
As revealed by an official at the Facebook Marketing Summit 2019 (FMS19) in Rotterdam, Netherlands, Facebook has finalized the plans to monetize WhatsApp. According to Olivier Ponteville, who is the Head of media at Be Connect digital marketing agency, WhatsApp will introduce this feature somewhere in Stories.
Just as people see advertisements on Facebook, they will see it in WhatsApp as well. The ads will appear in the place where people see WhatsApp Stories of others.
the past few months made it clear that Facebook was trying hard to meddle with WhatsApp’s entirely private E2E encryption. They first introduced a feature to share data from WhatsApp with Facebook. Then introduced WhatsApp Stickers giving access to third-party developers. After that, we heard of Zuckerberg’s plans to merge WhatsApp, Instagram, and Facebook Messenger. Although, he pledged to continue with E2E encryption. Yet, given that Facebook Messenger’s encryption is accessible to Facebook authorities, it raised concerns for WhatsApp’s encryption protocol that it is presently inaccessible even by the Facebook officials.
Now, the recent announcement raises questions about whether Facebook will end WhatsApp encryption. If Facebook prefers showing targeted ads to the users, it will have to break the encryption to access users’ chats and find their interests – if not now, then maybe later.
recently There is a huge number of users leaving Facebook due to privacy concerns so I think its time we take the head start and start using other platforms like telegram just in case the privacy game in WhatsApp gets all messed up, just like facebook. We all know that Mr.Zuckerberg is not someone who we can trust with our private data.
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