Marketing Washing: Definition & Examples (greenwashing, purplewashing, rainbow,...) (1/3)
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What is "washing" in marketing? Definition & examples, right now.
From greenwashing to purplewashing and even rainbow washing... We see all sorts of colors 🌈!
And in ethical marketing, it makes us see red 😡!
We'll explore the concept in this introductory video: Definition of what washing marketing is, why we've reached this point, the consequences (negative and positive) of this "whitewashing," as well as 3 examples of washing we see every day.
Link to the next video 👉 • 10 Techniques trompeuses pour faire du WAS...
Link to the special Washing in Marketing playlist 👉 • Le Washing Marketing
Link to the playlist with all the videos on Ethical Marketing 👉 • Le Marketing Éthique & La Communication Re...
Link to the written transcript 👉 https://www.sollya.fr/slow-communicat...
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📖 TABLE OF CONTENTS
00:00:00 Introduction
01:53 Definition of Washing in Marketing
02:23 Why Are we talking about "Lies"? Fictional example
04:08 Who is affected?
04:25 - Structures not subject to washing
05:04 - Companies subject to washing
07:04 Why do companies engage in washing?
08:41 The consequences of whitewashing
12:03 Examples of washing
13:00 Greenwashing - Definition
13:43 Greenwashing - Examples
16:11 Rainbow Washing - Definition
16:36 Rainbow Washing - Examples
17:58 Purple Washing - Definition
18:42 Feminism Washing - Examples
20:13 Conclusion
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📝 RESOURCES
• Link to the written transcript: https://www.sollya.fr/slow-communicat...
• Link to the next video on Washing 👉 • 10 Techniques trompeuses pour faire du WAS...
• Link to the special Washing in Marketing playlist 👉 • Le Washing Marketing
• Link to the playlist with all the videos on Ethical Marketing 👉 • Le Marketing Éthique & La Communication Re...
• The Latest video on the Web Marketing and Ethics 👉 • Le Marketing Éthique et Responsable : C'es...
ADEME's 2019 "Advertising & Environment" Report: https://presse.ademe.fr/wp-content/up...
Article on the EDF campaign and the Pinocchio Award for Greenwashing: https://www.greenit.fr/2009/12/01/edf...
Toyota's campaign: • Air Purification System
A great article about rainbow washing: / have-you-been-tricked-by-rainbow-washing