What Is SMS Marketing? FAQs & 2026 Tutorial
Wondering what SMS marketing is and how it works? In this video, we explain the fundamentals of SMS marketing and how businesses use text messaging to reach customers with timely, personalized messages.
SMS marketing allows brands to send promotions, updates, reminders, and other important communications directly to customers through text messages. Because SMS messages have extremely high open rates, they can be one of the most effective channels for engaging customers and driving conversions.
Whether you're new to SMS marketing or exploring ways to add text messaging to your marketing strategy, this video covers the key concepts you need to get started.
Want to learn how SMS marketing works and how to get started? Explore these guides and product info page from Klaviyo:
What is SMS marketing? Definition, examples, and guide
https://www.klaviyo.com/products/sms-...
SMS marketing best practices: How to drive revenue with text
https://www.klaviyo.com/products/sms-...
SMS marketing platform: Send business SMS & bulk SMS
https://www.klaviyo.com/products/sms-...
What you’ll learn:
What SMS marketing is and why businesses use it
How SMS marketing works for communicating with customers
The types of messages brands send using SMS marketing
Why SMS can be a powerful channel for engagement and conversions
⏱️ Timestamps:
00:00 Introduction to SMS marketing
00:22 What SMS marketing is
00:56 Why businesses use SMS marketing
01:31 Types of SMS marketing messages
02:05 How SMS marketing helps businesses engage customers
Got questions or suggestions for future videos? Drop a comment below—we’d love to hear from you!
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