Learning from Macedonia: How InfoSec Fails Spawn from Sales & Marketing
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Learning from Macedonia: How InfoSec Fails Spawn from Sales & Marketing
Join us for a free one-hour Antisyphon Anti-cast, with Kevin Johnson.
Learn how exaggeration undermines trust and efficiency. Using Alexander the Great's empire as an analogy, we highlight how overselling creates unrealistic expectations while critical vulnerabilities remain masked by marketing.
– Empower yourselves with skills to challenge deceptive claims.
– Learn how to critically evaluate infosec products and assertively address issues.
– Together, we can promote honesty in the industry and fend off the snake oil.
Chapters
0:00 Introduction
4:32 Learning From Macedonia
12:12 Cybersecurity is a buzzword
16:09 Marketing is Crazy
24:02 Salespeople Lie
33:03 Customer-Focus?
40:47 Automated PenTesting
43:04 AI will save the day (Or Destroy it)
44:44 Be Better!
44:47 Education is the Foundation
46:21 Partner with your Organization
48:40 Q&A