How to Find and Use LinkedIn Company Page Analytics: Demographics
If you're a B2B company you're using (or you should be using) LinkedIn to bring your product or service to potential customers. But how do you know if you're reaching the right customers, or ICPs, for your business goals?
Easy! LinkedIn has pretty granular analytics at the Company Page level when it comes to finding out more about how is following your Page, and who isn't.
This video shows you how to get into your LinkedIn Company Page Analytics to look up the demographics of your followers broken out by Location, Job Function, Company Size, Industry, and Seniority. Plus you'll learn how to export the analytics for easier tracking and analysis.
00:00 Rachel's intro
00:44 How to get to a LinkedIn Company Page via admin access
01:46 Select Analytics in the Company Page admin dashboard
03:01 Check Follower Demographics of your LinkedIn Page
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