Competitive Research: Leveraging SEO Insights for SERP Dominance
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Join Liraz Postan, International SEO Expert and founder of UK-based marketing agency BrainZ Digital, as she shares everything she knows about leveraging competitive analysis to dominate in the SERP. Learn from Liraz how to identify your direct and top competitors to adapt strategies in response to evolving search algorithms. She also reveals her favourite tools and methods for extracting data and discusses how to balance competitive focus with unique value propositions.
Liraz Postan: / liraz-rahmin-postan
Timestamps:
0:00 Start
00:36 Liraz Postan Intro
2:40 Competitive research - crucial or not?
4:00 Where to start with competitive research
6:15 The structure of competitive research
10:29 How Liraz prioritising which insights to act on
13:57 Insight transformed into a successful SEO strategy for a client
16:11 A risk of becoming too focused on competitors and losing sight of a unique value proposition
19:22 Does Brian-Z look at their own competitors?
21:25 SEO strategy for articles
22:32 Ahead of search engine algorithms
25:56 Using AI - yes or no?
28:29 A piece of advice from Liraz about competitive research
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