How to Successfully Pivot From a Lead-Focused Approach in B2B Marketing
Talking about pivoting from a lead-focused to a revenue-focused approach is a tough but necessary conversation you may need to have with your CEO.
Dave Gerhardt, DGMG founder, speaks to a panel of B2B CEOs to get their advice on how to get C-level buy-in on this transition.
Panelists include David Cancel, CEO at Drift, Manny Medina, CEO at Outreach, and Gil Allouche, CEO at Metadata.io.
Find out:
• Why limiting performance to pipeline and revenue goals resets focus
• How to set stricter standards for qualifying marketing revenue
• The levers you can pull to facilitate an easier conversation about shifting away from lead-focused marketing
Tune in to the full panel discussion, Why Life's Too Short to Work for a CEO Who Doesn't Get Marketing, to find out the best ways to talk about innovation vs. revenue, validating unattributable marketing activities, and how to align the CEO’s expectations with your team’s ability to deliver: [URL]
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