Good to Great: How to Make Your Company Great | Book Conference | Lissa Laurus
In this video, I'm presenting my live analysis of the iconic book "Good to Great" at a business conference. I don't just rehash the content, but rather demonstrate subtle connections and practical applications for entrepreneurs and experts.
You'll learn how to use the book's principles to achieve breakthroughs in business and personal branding.
I'm Lissa Laurus, a marketing strategist from Krasnodar, working with clients throughout Russia and the CIS. I've recently started speaking at online and offline conferences and forums, and I plan to continue!
What you'll see in this presentation:
1) What is "Good to Great" really about?
2) A summary of "Good to Great," focused on action: the concepts of the "Hedgehog," "Culture of Discipline," and "Flywheel."
3) Key insights from Jim Collins, the book's author, that are relevant in today's world. And, perhaps, always.
4) How to stop being "good" and build a systematic path to "greatness" in your business.
5) Practical lessons you can apply tomorrow for growth and scaling.
Join us on social media to stay up-to-date:
My Telegram channel: https://t.me/laurus_marketing
VKontakte group: https://vk.com/laurus_marketing
My course on visual neural networks: https://aivisual.ru/
Personal brand tracking course: http://persona.start.tilda.ws/
Timecodes:
00:00 - Does everyone need to be great?
00:38 - Who am I?
1:10 - The Culture of Discipline
2:47 - The Stockdale Paradox
3:40 - The Hedgehog Strategy
4:45 - The Business Flywheel and the Expert Flywheel
5:44 - Level 5 Leaders
6:43 - The Right People
7:58 - The "Understood Business" Club
8:51 - Feedback
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