Are You Giving TOO Much Free Content?
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Believe it or not, it is possible to provide too much free content. In this video, I explain why more content does not always mean more customer value and how you can give your customers what they really need.
The reason why I say it’s possible to give away too much content for free is that by doing so, you run the risk of overwhelming your potential customer.
It’s important to keep in mind the ultimate purpose of content. Your content should do three things: provide value to your potential customers, help you grow your audience, and build brand loyalty.
Your free content should also be quick and easy to implement. By offering customer value that serves as a quick win, your customers will be more likely to use it right away. A quick win could be a script, a recipe, a tip -- it all depends on what it is you're offering. The key is that it’s easy to consume and use.
It’s also important that your customers don’t have to get psyched up before going off to use what you give them. For example, I offer a 15-second script for getting your first clients. It doesn’t require you to have funnels in place, it’s quick, and it works. By offering this kind of quick win, it gives your potential client a taste of what you have to offer.
When offering free content, be sure that it’s easy to implement right away. By tailoring content to the immediate needs of your potential customers, you can truly give them great customer value.
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