How to Set Up Meta Pixel & Conversion API with PixelYourSite | Testing | EMQ Score Improvements
Learn how to easily set up the Meta Pixel and Conversion API using PixelYourSite. This step-by-step tutorial covers:
Setting up the Meta Pixel for accurate event tracking
Configuring the Conversions API (CAPI) for server-side tracking
Understanding and testing Event Match Quality (EMQ)
Key improvements for EMQ scores to boost Meta conversion tracking
What you'll discover:
✅ How fbp and fbc parameters are passed for session tracking
✅ How PixelYourSite handles external ID and user data
✅ Tracking user data from WordPress accounts, WooCommerce orders, and form submissions
✅ How to use Forms Data and URL parameters for advanced event matching