On-Page SEO Crash Course for Beginners
🙌This is the Intro to On-Page SEO: a Crash Course for Beginners.💃
👉On-page SEO is something that any good copywriter needs to at least understand the basics of. It will make you immeasurably more marketable and provide you with a powerful tool to help clients succeed.👊
In it, I cover:
| Intro to on-page SEO (what is it, why does it matter, what are the basic tools and tactics?)
| Images and alt tags
| Latent semantic indexing, or LSIs
| Finding SEO keywords (keyword selection, search intent, SERP)
| Keyword use (header tags and content structure)
| SEO tools (the most popular/which kind of SEO tool you need)
| Linking (internal, external, strategy)
| URL structure
| Metadata and URL slugs
| Images and alt tags
Even in an age of AI, we are on a journey to being experts in human communication. Whether this occurs in print, music, advertisements, board rooms, or in any other context, it is our endless pursuit to explore how people communicate, and empower them to do so better.
SEO is just another area of expertise that will benefit copywriters and business owners alike. Let’s face it, Google isn’t going anywhere. The companies who wish to run successful digital properties will dedicate time to figuring this out, and deploying strategies that work.
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