SERP Analysis | Free Process and Paid Tools
Google tells you the exact type of content they want to see in the SERP (search engine result page).
We are going to talk about all of the different SERP features, how to rack them, and how to create content based on what's showing up.
0:00 – 1:45 Intro and acknowledgments
1:46 – 5:15 Search Engine Result (SERP) fundamentals
5:16 – 7:30 Google My Business SERP results
7:31 – 14:05 Rich Features in the SERP
14:06 – 17:15 Local SERP results
17:16 – 20:30 How queries affect SERPs
20:31 – 21:34 What kind of content does Google want?
21:35 – 31:18 Moz's SERP analysis tool
31:19 – 32:25 What is ranking for a keyword and why?
32:26 – 33:25 Outro
#serpanalysis #analytics