Sequences are the drip campaigns of Messenger marketing.
They can be powerful teaching and rapport building tools.
But you have to be very careful when using sequences or risk your account being banned.
Pro Tip: Be very careful that your sequences comply with Facebook’s 24+1 Policy (explained below)
Typically you’d use a sequence for a drip style campaign in which you want to send our nuggets of info at intervals of your choosing.
We recommend creating flows prior to your sequence. Then scheduling the flows
Here’s how to create a sequence:
1. Create all your messages and flows prior to creating a sequence
2. Schedule each flow to be sent out (at a schedule of your choice)
3. Make sure you’re compliant with the 24+1 policy
No promotional messaging outside the 24 hour period
Or you fall into a subscription messaging or messenger tag category
4. Activate each sequence message