Manual CPC vs Target CPA: Which Wins in 2025?
Manual CPC vs. Target CPA in Google Ads: The Results Might Surprise You 🎯
What really happens when you put Manual CPC head-to-head with Target CPA bidding in a real Google Ads test?
In this video, StubGroup’s John Horn dives into the data and shares eye-opening results about how each bidding strategy affects:
💰 Cost per Click (CPC)
📈 Lead Volume
🎯 Conversion Rates
Whether you're running your own campaigns or managing accounts for clients, this test will help you decide when to trust the algorithm—and when to take control.
✅ See real campaign results
✅ Understand when Manual CPC still wins
✅ Know when to switch to Smart Bidding
As a Premier Google Partner, StubGroup specializes in optimizing Google Ads for growth—from bidding strategies to policy compliance and everything in between.
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🎬 Chapters
0:07 - What Is Target CPA Bidding?
1:24 - Difference Between Manual CPC and Target CPA
2:24 - Why We Tested Manual Bidding
3:25 - Test Results Overview
4:41 - CPC Decreases and Conversion Impact
6:00 - Cost per Lead Breakdown
7:53 - Impression Share & Top Positioning Insights
9:00 - Conclusion & Future Testing
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