Local SEO Full Course for Beginners 2026 | Dominate Google Maps and Google Search Rankings
The top result on Google gets 30 to 40% of all clicks. Position 2 gets 20%. Position 3 gets 10%. Everyone else is left fighting over the scraps.
The businesses that win are not always the best. They are the loudest and the most visible. This free local SEO full course shows you exactly how to become that business, step by step, for any local business where customers visit you or you visit them.
New lessons drop every week. Subscribe and hit the bell so you never miss a module.
RESOURCES AND LINKS:
📥 Free Local SEO Runbook (your complete course reference guide):
👉 https://docs.google.com/spreadsheets/...
📩 Book a free strategy call with Broxbourne Marketing:
👉 https://broxbourne.marketing/book-a-c...
WHAT YOU WILL LEARN IN THIS LOCAL SEO TUTORIAL:
Step 1: Keyword Research
Most businesses target the wrong keywords and wonder why they get no sales. In this local SEO keyword research module, you will learn how to find high-intent local search terms, the exact phrases people type into Google when they are ready to buy, not just browse. Good local SEO starts with targeting searches that build sales, not just rankings.
Step 2: Google Business Profile Optimisation
Your Google Business Profile is one of the most powerful local Google Maps SEO tools available, and most businesses set it up wrong. This module covers how to fully optimise your Google Business Profile, Apple Maps listing, Bing Places, and social media business profiles to get a massive head start on every competitor in your area.
Step 3: Review Generation
Reviews are absolutely crucial to local SEO rankings and consumer trust. The problem is most businesses have no system for getting them consistently. This module gives you a repeatable review generation system to build a steady stream of genuine five star reviews that skyrocket your local search visibility.
Step 4: Website Optimisation
This module covers three core areas: HTML basics including title tags, meta tags and H1 tags, keyword usage in content, and technical SEO including schema data and Google Search Console indexing. The goal is to turn your website into a local SEO powerhouse.
Step 5: Citation Building
A citation is a listing of your business on directories like Yell.com and Thomson Local. People rarely use these directories to find businesses directly, but Google does. Every citation from a high trust directory acts as a signal that your business is legitimate. This module shows you which citations are worth building and which are a complete waste of time.
Step 6: Content Structure
What you put on your website matters more than how you optimise it. This local SEO content module shows you how to structure your website pages to target specific services and geographic areas, and how to use a blog strategy to appear more frequently in both Google search and AI search results.
Step 7: Generative Engine Optimisation (GEO)
More people are now asking ChatGPT, Claude, and Gemini to recommend local businesses. Generative Engine Optimisation (GEO) is the process of ranking in AI search, not just Google. While there is significant overlap with traditional local SEO, there are specific strategies needed to show up in AI-generated recommendations. This module covers exactly what to do differently.
Step 8: Link Building
Google search is partly a popularity contest. Every link from another website to yours counts as a vote. But not all votes are equal. This local SEO link building module shows you which links actually move the needle for local businesses and how to get them.
REAL RESULTS FROM THIS LOCAL SEO SYSTEM:
An osteopathic clinic in Milton Keynes went from zero Google visibility to ranking top 3 city-wide for their key search terms. The demand was so significant they needed bigger premises and more staff.
Hicks Health in Bromley went from average rankings to number one town-wide, reporting a consistent increase in new patients and going from strength to strength.
The same 8-step local SEO process works for any local business. Whether you are a plumber, dentist, gym, restaurant, or retail shop, this local SEO course will work for you.
📌 What You'll Learn in This Course:
00:00 – Introduction & Real Client Results
01:13 – Why Local SEO Matters (Visibility, Clicks & Google's Goals)
03:02 – Step 1: Keyword Research
03:41 – Step 2: Google Business Profile Optimisation
04:13 – Step 3: Review Generation
04:49 – Step 4: Website Optimisation
05:25 – Step 5: Citation Building
06:07 – Step 6: Content Structure
06:38 – Step 7: AI Search & GEO
07:27 – Step 8: Link Building
New lesson every week. Subscribe below so you do not fall behind.
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