Conversions API Demo: Google Tag Manager Integration
To get started with Conversions API, there are two options: [1] can build a direct integration, or [2] choose from a variety of integration partners. This video covers the second option, specifically integrating Conversions API via the Google Tag Manager. You can also choose from a variety of partners like Zapier and Dreamdata to get set up quickly and seamlessly. We’re also working on expanding integration options with additional platforms like Adobe, Segment, Tealium, Supermetrics, ActionIQ, Lytics, Switch Growth and more.