Optimize Amazon ads PPC campaigns in 5 steps
To optimize your Amazon Ads campaigns, you first need to understand one key metric. If you understand the relationship between clicks on your Amazon product and sales, you already have the knowledge to optimize your Amazon Ads campaigns. In this video, I'll show you how to optimize your Amazon Ads campaigns. This is for advanced sellers who want to get more out of their advertising budget. #ad #amazonads
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Timestamps:
0:00 – Intro
0:24 – Optimization goal
0:34 – Clicks vs. purchases
1:11 – Relevant search terms
2:06 – Most important metric
2:23 – Optimize the product page
2:35 – Who is Markus?
3:00 – Insights from Amazon Events
3:25 – Example of the Stanley Cup
4:00 – Strong Product Images
5:00 – Effective Bullet Points
6:00 – Starting AB Tests
6:45 – Keyword Research
7:00 – Long-Tail Keywords
8:13 – Filtering Search Terms
9:00 – Using Brand Keywords
9:37 – Manual Targeting
10:17 – Negative Keywords
10:46 – Product Targeting
11:31 – Cross-Sell Targeting
12:03 – Top-of-Search Bidding
12:59 – When is it worth it?
1:45 PM – Setting a Budget wisely
2:48 PM – Budget Analysis
3:48 PM – Displaying Conversion Rate
4:45 PM – AB Test Example
5:27 PM – Testing Content
6:02 PM – Conclusion
6:30 PM – Events & Networking
6:54 PM – Subscriptions & Bells
7:04 PM – PPC Live Calls
7:17 PM – Outro