Firestarters Ep. 7: Jerry Daykin, EMEA, Senior Media Director, GSK
In this latest episode of Google Firestarters, moderator Neil Perkin talks to EMEA Senior Media Director at GSK Jerry Daykin about the future of media, 'lazy-endism', balancing hyper-personalisation with wider insight and empathy, and the power of context in media. Jerry also discusses the challenge of marketing bandwidth, the value of simplicity in marketing and media, and recognising the diversity opportunity that we have in the industry.
Think with Google Firestarters is a series of insightful conversations with the interested and interesting of the advertising, marketing and innovation communities, focusing on the areas of challenge and opportunity in the industry.
Think with Google Firestarters is commissioned by Think with Google. Our mission is to educate and inspire the next generation of marketers, advertisers, and creatives. Here, we’ll be sharing the latest data we’re exploring from our Google Ads Research & Insights team, trends we are tracking in the marketing industry, and insights we’ve uncovered, with perspectives from across the advertising industry. We hope you’ll subscribe and follow along!
Did you know that Think with Google Firestarters is now available as a podcast? Listen in to your favourite episodes here: https://goo.gle/firestarterspod