Evolution of the Marketing Operating Model: Event Highlights
In February 2025, we published our latest report Evolution of the Marketing Operating Model, which revealed a well-functioning marketing operating model is no longer a luxury - it’s a strategic necessity.
The report, created in partnership with ISBA, was discussed at our preview event with panellists Antonia Wade, Peter Zillig and Becky Brock, alongside Grace Blue‘s Sarah Skinner, ISBA’s Nicholas Louisson and our own Victoria Fox.