Do you know how to use LinkedIn?
There's an overwhelming amount of misguided advice circulating about social selling on LinkedIn, and it's time to set the record straight.
How do I know this?
Well, I've been using LinkedIn since 2011, practically living and breathing it. Not only have I successfully used LinkedIn to establish two thriving businesses, but I've also been offering my expertise as a full-time service since 2015.
But here's the harsh reality: Growing your business, finding leads, and securing clients isn't as simple as having an optimized profile, creating engaging content, sending messages (whether spammy or not), or even achieving killer engagement.
None of these methods alone can do the trick. The crucial missing piece of the puzzle is your business itself.
To make LinkedIn work for you, you must position your business effectively, and that requires thorough preparation.
I conducted my own survey, and the results were eye-opening.
Shockingly, only 7% of the businesses that approached me seeking help with using LinkedIn to find marketing-qualified leads could provide the following:
• A Buyer Persona
• A Value Proposition, complete with a detailed Offer and well-documented Value-Added Service
• A Customer Journey Map that encompassed the Buyer's Journey
• An existing Marketing Journey Map
And this was just the tip of the iceberg in terms of the information I needed to design a Social Selling Roadmap for them.
To make matters worse, many of these businesses were active on LinkedIn but were achieving dismal results.
So, I decided to channel my frustration into something constructive.
I wrote a book titled "𝘠𝘰𝘶𝘳 𝘚𝘰𝘤𝘪𝘢𝘭 𝘚𝘦𝘭𝘭𝘪𝘯𝘨 𝘙𝘰𝘢𝘥𝘮𝘢𝘱."
While it may not cover every aspect comprehensively, it serves as a guide to ensure that you've got the basics covered.
And here's the kicker – it's available on my profile ( Tilly Davies ) as a free download, with no gatekeeping or attempts to collect your email address.
I wrote it to clear up the confusion surrounding social selling and refocus our efforts on what truly matters: 𝘣𝘶𝘴𝘪𝘯𝘦𝘴𝘴.
So, are you ready to join me in this journey to cut through the noise and get back to business?
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JUST BEFORE YOU GO
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