Webinar on SaaS Pricing for Service Companies
The Pricing Roadmap Book: https://www.willingnesstopay.com/the-...
➢ Website: https://www.willingnesstopay.com/
➢ Linkedin: / ulriklehrskovschmidt
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Webinar on SaaS Pricing for Service Companies
In this video, I walk through one of the biggest challenges service companies face today: how to price software when your business was originally built around selling hours. I explain why simply adding software to improve efficiency often reduces revenue, how many companies try (and fail) to plug the gap with bad SaaS pricing, and why this leads to an identity crisis between being a service company and a product company. I break down the real progression most companies go through and where things usually go wrong.
Then, I show how the most successful companies move beyond hours and licenses to sell outcomes and solutions instead. We dive into value-based pricing, hybrid service-software models, real examples where pricing increased by 6–7x, and why solving 100% of a customer’s job unlocks higher ACV, faster expansion, and stronger retention. If you’re building SaaS inside a services business—or struggling with pricing hybrid offerings—this will completely change how you think about value and pricing.