How Instacart became a MULTI-BILLION business
Instacart made $740 million from just its ads business in 2022. This was 30% of its total revenue for the year which was $2.5 billion. What originally started off as a consumer app for grocery delivery back in 2012, Instacart is now a growing B2B service for grocery retailers and an ad platform for CPG brands.
What you might not realize is that the ultimate product Instacart is selling is YOU the consumer.
In this episode, we'll explore the early struggles of Instacart, its unique business model, how it's becoming more of an ads platform by selling your data, its recent $10 BILLION IPO, and what the future holds for the company.
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Loryn from Dark Mode Digest
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Video chapters:
00:00 Intro to Instacart
02:00 How Instacart got started
03:46 Instacart's early struggles
06:33 Instacart's unique business model
09:26 Instacart's explosive growth during the pandemic
11:10 Instacart is now a B2B ad company
13:28 Wrap up on the grocery delivery company