How to Send a Text Message Campaign in Klaviyo (2026)
Learn how to create a high-converting text messaging campaign in Klaviyo—from audience selection and personalization to compliance, testing, and scheduling.
In this step-by-step tutorial, you’ll learn how to build and send a text messaging campaign that reaches the right audience and drives engagement.
Want to level up your text messaging strategy? Explore Klaviyo SMS:
👉 https://www.klaviyo.com/products/sms-...
What you’ll learn (text messaging campaign strategies you can apply immediately):
How to create a text messaging campaign in Klaviyo
How to choose audiences using lists and segments
How to personalize messages with dynamic profile data
How to use AI-generated copy suggestions in the campaign builder
How to review compliance settings, preview messages, and schedule sends
By the end, you’ll understand how to confidently build, personalize, test, and launch text messaging campaigns in Klaviyo.
⏱️ Timestamps:
00:00 Introduction – Create a text messaging campaign in Klaviyo
00:15 Campaign strategy – Launch a VIP early-access text messaging campaign
00:33 Step 1 – Create a new text messaging campaign in Klaviyo
00:44 Campaign setup – Choose omnichannel or single-channel messaging
01:03 Campaign settings – Select text message campaign type and tags
01:16 Audience targeting – Choose lists and segments for your campaign
01:47 Smart Sending – Prevent message fatigue and support compliance
02:17 Tracking setup – Enable UTM tracking for campaign measurement
02:29 Campaign builder – Create and customize your text message
02:39 AI copy assistant – Generate AI-powered text messaging ideas
02:56 Personalization – Add dynamic profile properties to messages
03:14 Link tracking – Use shortened links to measure performance
03:27 Message preview – Review your text messaging campaign before sending
03:32 Compliance settings – Configure unsubscribe and regulatory settings
03:51 Preview and test – Preview by device, region, and recipient
04:16 Send test – Test your text message on your own device
04:29 Review page – Verify campaign credits, recipients, and content
04:44 Schedule or send – Launch immediately or schedule for later
05:17 Wrap-up – Successfully create and send a text messaging campaign
Got questions or suggestions for future videos? Drop a comment below—we’d love to hear from you!
ABOUT KLAVIYO
Klaviyo (NYSE: KVYO) is the only CRM built for B2C brands. Powered by its built-in data platform and AI insights, Klaviyo combines marketing automation, analytics, and customer service into one unified solution, making it easy for businesses to know their customers and grow faster.
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