LinkedIn For Marketers? 3 Ways B2B Marketers Can Support Their Sales Team on LinkedIn
[3:16] How important is it for Marketing Leaders to be an example for the sales team they support when it comes to their LinkedIn profile? Marketing leaders often fall short in three ways.
Other than supplying branding and content assets for the sales team, marketing leaders should optimize their profiles for the modern buyer as an example to inspire their sales team to want to do the same.
There are 3 key areas on your LinkedIn profile that can greatly help your sales organization increase win rates. In this video, Bernie Borges, Chief Marketing Officer and Co-founder of Vengreso, describes these 3 points pertaining to being aligned with your company's brand, displaying relevant content and communicating with customer messaging.
Hear what Bernie has to say about why it’s SO important for marketing leaders to optimize their LinkedIn profile written through the lens of the customer. He encourages B2B marketing leaders to lead by example by optimizing their LinkedIn profile today.
#LinkedInProfileOptimization #DigitalSelling #GoVengreso #MarketingLeadership #CMO
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