Images Comics History: Rob Liefeld Explains the Company's Origin Story
In the halcyon days of the 1990s, the comic book business was a-booming. Not only were folks buying up honest-to-goodness paperbound comic books at an unprecedented rate, but other comic-book related mediums and revenue streams, from movies to TV shows to action figures, were popping up and revealing themselves to be lucrative revenue streams. Rob Liefeld, who was primarily working for Marvel Comics at the time, began to see where these revenue streams were headed -- and they weren't to him or his fellow artists. And it inspired him to co-found one of our most influential comics companies ever.
Or, as he put it bluntly in an interview with our own Coy Jandreau, "Image [Comics] only happens because Marvel made every character I created into a toy before X-Force was published." That's right: Image Comics, the creator-owned comic publishing company responsible for such iconic works as Spawn, The Walking Dead, and Kick-Ass, began in primary part because Liefeld saw how the comics business was getting more involved in these ancillary revenue streams, and felt as though he and his fellow artists, writers, and creators needed to take ownership if they wanted their livelihoods to remain stable and not taken advantage of:
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