[Keynote] The Creative Opportunity in B2B
Melissa Selcher, LinkedIn’s Chief Marketing & Communications Officer, discusses the inspiring B2B creative landscape with examples from brands that are pushing boundaries.
After watching this keynote, you’ll better understand:
• How the rules in B2B are fundamentally different from the rules in B2C.
• The importance of B2B buying groups.
• How B2B marketers can evolve to make buyers feel good about a buying decision.