How to 3x your revenue with 3 simple pricing changes
Brad Van Leeuwen, COO of Cledara, shares the transformative journey the company undertook to triple their pipeline and significantly boost revenue. Focusing on strategic pricing, packaging, and go-to-market approaches, Brad reveals how Cledara harnessed data insights to refine their sales strategies and better align with market demands.
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Timestamps:
0:00 - Introduction
1:20 - Analyzing Market Trends and Their Impact on Sales
3:30 - The Shift in Buyer Behavior and Strategic Adjustments
5:45 - Introduction of New Pricing Strategy and Its Effects
8:10 - Optimization of Sales and Marketing Alignment
10:15 - Implementation and Success of the Free Plan
12:30 - Detailed Breakdown of Changes to Pricing and Packaging
14:45 - Impact of the Strategic Changes on Sales Cycle and Revenue
17:20 - Insights into Buyer Behavior and Data Utilization
20:10 - Final Thoughts and Takeaways from Cledara's Strategy
22:30 - Q&A
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By the numbers.
See charts and graphs here: https://getlatka.com/companies/cledara
Founded in 2018.
$24.3m Total Funding.
63 employees.
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