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5 mistakes on Wildberries that drain your budget and kill sales.
Timur Zamaraev analyzed the useless actions of newbies: from blind reliance on SEO to the fear of testing. How to avoid losing money at the start, what really works in 2025, and how to analyze niches, buyouts, and advertising.
Plus: signs that it's time to exit a niche, and how to avoid getting stuck in an unprofitable product.
🔥 If you were looking for:
What's stopping you from selling on Wildberries
Rookie mistakes on Wildberries
How to avoid wasting your budget on the marketplace
What's not working on Wildberries in 2025
Why do you need advertising on Wildberries
Why SEO doesn't work without advertising
How content affects sales
How to create a product page on Wildberries
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Is it worth entering a product without competition?
How to properly test products
Fear of launching on Wildberries
When is it time to exit a niche
How to calculate DRR and buybacks
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Unit economics of marketplaces
How to calculate advertising costs
Reasons for sales declines
00:00:00 — Introduction: 5 mistakes that waste money
00:00:15 — Mistake 1: Relying on organic traffic without advertising
00:00:56 — Mistake 2: Wasting Time on Perfect SEO
00:01:26 — Mistake 3: Skimping on Content (Photos/Videos)
00:01:54 — Mistake 4: Finding a Niche with No Competition Is a Dead End
00:02:24 — Mistake 5: Fear of Testing and Large Purchases
00:02:37 — How to Test Properly: Small Batches and Speed
00:03:22 — The Main Mistake: Waiting for the Perfect Moment
00:03:50 — When It's Time to Exit a Niche: Signs and Actions
00:04:05 — High DRR, Low Buyouts, and Intuitive Buying
00:04:33 — Why Packaging and Buyout Logistics Are Important
00:04:59 — Conversion Rate Monitoring: Where Your Sales Are Falling
00:05:30 — CR Problems: What to Do If People Are Looking at Your Card, But Not Buying
00:05:45 – You're not taking into account the buyback percentage.
00:05:56 — Advertising ≠ cost price: how to calculate correctly
00:06:22 — Packaging and fulfillment: hidden costs
00:06:30 — What really brings in money: analytics, advertising, speed
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