Blender, ThreeJs & New Agency Website
In this first Rhumb Studio episode, Jack Redley has a chat with Maël Ruffini (founder of Rhumb Studio) to unpack what Rhumb is, why it exists, and where it’s heading.
They talk about the shift from freelance / white-label development into building a studio, how that changes the kind of work you attract, and why “finding your North Star” matters more than ever in a world where anyone can prompt a website into existence.
You’ll also get a behind-the-scenes look at Rhumb’s new website — including the 3D “rooms” concept, how Maël builds scenes in Blender, and how those environments make their way into the browser with Three.js.
If you’re into creative development, 3D on the web, studio-building, or the real process behind standout websites — this one’s for you.
0:00 – Intro (Maël Ruffini / Rhumb Studio)
0:09 – Why we’re recording this
0:33 – What is Rhumb Studio (and why a studio)
1:55 – White-label work + wanting to be part of the wider process
3:49 – How starting a “studio” affects the website
4:41 – Simplifying the site (creative work vs “conversion”)
6:24 – What makes Maël’s creative dev different
7:23 – Who Rhumb is actually for (finding the “North Star”)
8:40 – Example project: Velia (3D + Webflow/Shopify)
9:31 – Why the website needs to change
11:28 – Tour of the new site (3D spaces/rooms concept)
14:22 – “Show, don’t tell” (hero section + first impression)
15:29 – Inspirations (Immersive Garden, Unseen, etc.)
16:06 – Next steps: 3D polish, hero sections, copy/positioning
17:00 – How the 3D is made (Blender workflow overview)
18:20 – Constraints: performance, vertices, load time
21:14 – How he built the different “rooms” (one-by-one)
23:13 – How it goes from Blender to a website
24:25 – UV unwrapping + baking textures (simple explanation)
26:30 – Exporting as glTF + bringing it into Three.js
27:36 – Interactions, transitions + adding real-time movement
30:07 – What’s next for Rhumb Studio
31:46 – Why Jack’s involved (collaboration + marketing)
33:03 – What’s coming: LinkedIn, BTS, case studies, articles
34:06 – Outro