How To Start A UX Agency with Ruby Pryor
Tired of charging peanuts for your Design work? 🥜
Struggle to justify your value?
Want to build an agency?
Tune to this Ask Me Anything with Chris and Ruby
They dived into How To Start A UX Agency:
1. Positioning ourselves as a Consultant (not a freelancer)
2. Communicating $dollar value of UX design
3. Premium branding (faceless or not)
And all of your questions!
Let’s attract the right clients for you 💪
📚 RESOURCES MENTIONED
UX Playbook - https://uxplaybook.org/
🔗 CONNECT WITH RUBY
👥 LinkedIn - / ruby-pryor
💻 Website - http://www.rubypryor.com/
🔗 CONNECT WITH CHRIS
📩 Newsletter - https://newsletter.uxplaybook.org/
👥 LinkedIn - / uxchrisnguyen
💻 Website - https://cjh.design/
📸 Instagram - / uxchrisnguyen
🧵 Threads - https://www.threads.net/@uxchrisnguyen
🎥 YouTube - / @uxchrisnguyen
🐦 Twitter - / uxchrisnguyen
🎙 ABOUT THE PODCAST
The Design of Everyday People is the bi-monthly Live that delves into the minds of design experts on different topics to help folks level up their careers and answer all the burning questions you may have during a live Q&A event.
📌 If you’re enjoying our Live, sign up here to get notified: https://live.uxplaybook.org/
⌚️TIMESTAMPS:
00:00 Intro
01:03 Introduction About Ruby Pryor
02:51 How Do You Position Yourself As A Consultant?
04:36 Consultant Vs. Freelancer: What’s The Difference?
05:27 Should You Call Yourself A Consultant Or Freelancer?
07:39 Some Frustrations When Starting A Business
11:02 Some Highlights Of Starting Your Own Business
14:30 How To Communicate The Dollar Value Of Design
17:04 Lean Into What’s Your Point Of Difference
20:45 How To Estimate Costs Before The Project Ends
23:41 Strategies For Branding Products And Services
27:03 Are You Following The Footsteps Of Other Design Agencies?
29:03 How Do You Price Your Service-Based Business?
32:07 Sales Tips For Designers
34:27 The Opportunity Cost Of Discovery Calls
39:33 Staying Top Of Mind: Publish And Build Thought Leadership
42:44 How UX Research Subscriptions Work And Iterate
47:52 How To Talk UX Research With Non-Design Stakeholders
51:01 Invoice & Payment Systems For UX Research Services
52:59 Wrap up