IMPORTANT GOAL ACHIEVEMENT INFORMATION | Sales Training
Got goals?
by Jeffrey Gitomer
Millions of words have been written about goals. I've written thousands of them. Ninety-nine percent focus on "how-to" set and achieve them in one form or another. Books, articles, videos, seminars, online courses, and of course, classic classroom learning.
Everyone sets goals. Some people set them on their own, others have them set for them (sales goals, sales plans, sales quotas). Some people make elaborate game plans for goal achievement, others write them down in their day planner, while still others just cut our a picture from a magazine depicting something they wish they had, but don't (car, boat, house, vacation).
Me? I post my goals on my bathroom mirror. In plain sight.
Many passe seminar leaders and motivational speakers claim, "less than 4 percent of all people set goals." Baloney. Everyone has a goal, or many goals. If you're looking for a category that fits the 4 percent number, it's the people that actually achieve the goals they set.
Ever set a goal you failed to achieve?
Ever stop in the middle of a goal?
Ever fall back to your old ways?
Ever miss your sales goals?
Of course you have. Everyone has.
Want to know why?
Enter Ali Edwards. And my personal biggest AHA! about goals. She has the answer.
On Ali's blog/website, www.aliedwardsdesign.com, she asks her readers (me among them), "what are your intentions?" It was a WOW!, an AHA!, and WAY COOL!, all at the same time.
Goals and intentions are linked. Intentions actually precede goal setting
If you fall short of intention, you will not likely achieve the goal you set. What a simple, powerful, concept. And, what a truth.
Ali simply asks, "What are your intensions?"
What do you intend to do? And the rest of the actions to achieve it, will follow.
Goals or intensions - which are more powerful?
You may have a goal, or you may have been given a goal, but whatever your intentions are, will dictate the outcome of the effort (or lack of it).
What do you intend to do?
Think about these questions:
What do you want to do?
What do you need to do?
What do you have to do?
What do you love to do?
How much do you love what you do?
Do you dislike what you do?
Now, maybe you can better answer, what do you intend to do?
What you intend to do are the thoughts behind your actions. Intentions are the justification behind your words and deeds. If you intend to manipulate, your words and deeds will follow. If your intensions are pure, your words, deeds, and actions, will follow. If you intend to achieve your goals, or a specific goal, your words and deeds will follow.
I believe that love and intentions are connected more passionately than fear and intensions, or greed and intensions. There's an old quote that says, "The road to hell is paved with good intensions." I wonder how true it is. Personally, I believe the opposite.
There are types of intensions. The easiest to define are "good" and "bad." To intend do the right thing, or intend to do the wrong thing. Sometimes your intention to do the wrong thing is justified by the way you feel. You believe someone "deserves" what you're about to do. I believe that's the "hell" intention.
Whatever your intentions are, they form the basis for your actions, the foundation for the achievement of your goals, the manifestation of your desires, and ultimately the fulfillment of your dreams.
Maybe you need to write down your intentions BEFORE you write your goals. Start each sentence with, "I intend to...", of even bolder, "By the end of the week I intend to..." Timing your intentions make them much more real.
Simply put, what you intend to do is what you actually do. Goals notwithstanding, it's all about your intentions.
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