Write Your Own Website - 1230 Business School
Do you know what web copy will get your site found on search engines, or how to convert site visitors into customers? Maybe you have a CMS website? These days, many marketers, business owners, entrepreneurs and startups do. CMS stands for Content Management System, and simply means that you can add, edit and delete pages, images and text on your website yourself, so it saves you time and money. (Be warned, here's a techie bit.) The most common CMS platform used these days is WordPress, and CMS websites are also built using tools such as Joomla and Drupal, as well as template sites from the likes of Vistaprint and all those you've probably seen advertised on TV. Most of these tools are free, which obviously helps boost your business bottom-line. Whether you have a bespoke website or a CMS website, you still have to provide the content. Makes sense, because you know most about your organisation. Right? Trouble is, you don't know what you don't know. There are certain tips, tricks and techniques that will help get your site get found in search engines. And there are psychological triggers you need to include to get site visitors to take the action you want them to take. SEO web copywriting helps your site get found on search, while web copywriting is the art of writing website copy that influences behaviour. (Another acronym in case you don't already know it: SEO stands for Search Engine Optimisation.)
The quickest way to learn about web copywriting is for an expert to teach you the essential skills. So you might be interested -- or even excited -- to learn that you can attend a one-day course run by a professional copywriter, arranged by the lovely people at 1230 Business School. Jackie Barrie's - 'Write Your Own Website course, AMP House in Croydon.
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• Business Women in Action #BWIA
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