🎥 How to Set Up Event in Google Analytics 4 💻
A comprehensive video on how to set up event tracking in GA4. Learn about the four types of GA4 events and how to create custom events with GTM. Get your questions answered with this easy-to-follow tutorial! 💻📈
How to Set Up Event in Google Analytics 4 🧐
Since every interaction with the website is an event, we have to worry about sessions and pageviews no longer because even a pageview is measured as an event. GA4 does not require you to fill in Category, Action, Label and Value.
GA4 has four types of events and they all have their specific use-cases.
These events are:
Automatically collected
When you implement GA4 tracking code on the website, these events are collected automatically without any further coding or tagging.
A list by Google that also includes enhanced measurement events is here.
Just to give examples of automatically collected events include session start, first visit, and user engagement.
Enhanced measurement
These events are collected once you enable the enhanced measurement events in GA4 and can be helpful in measuring the actions that would previously require you to set up separate events.
Recommended
These events are recommended by GA4 in the events report and do not trigger/track unless you manually set them up using exactly the same event name and parameters as recommended by Google.
While GA4 event tracking is quite flexible with names and what events you can track, these events require you to follow Google’s recommendations for them to trigger and track properly.
Custom
If you want to track form submissions or button clicks but they do not fall under any of the above three categories you need to go with the custom ones. The easiest way to set them up is to use GTM.
1. In the left pane, click Configure and select Events.
2. Click Create event.
3. If your property has more than one data stream, you will be asked to select a data stream.
4. Click Create.
5. For Custom event name, enter a name for the new event that conforms to Event naming rules.
6. Then go to the GTM account and click on the New tag button.
7. Choose the Google Analytics: GA4 Event
8. Select the Configuration Tag. Assuming that you have already installed GA4 on your website, you can choose your GA4 pageviews tag here and add an Event Name.
If you haven’t set up the configuration, you can select the None – Manually Set ID option and enter your GA4’s ID in the Measurement ID section.
9. If you need to enter event parameters (similar to UA property). How you set these up depends on what information you want to send with your tracking to your GA4 account.
10. Since you have configured the tag, but still have to choose a trigger for the event to fire up.
11. Click on the triggering area and choose All Clicks trigger.
12. Then, choose Some Clicks for the triggering condition, as you don’t want your tag to fire for all the button clicks. Enter Click Classes that are unique to the button(s) you’re tracking.
13. After adding the trigger, save your tag and check in the preview mode of GTM if the new tag is firing.
Done! Now you know how to set up event tracking in GA4 🥳
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