Data Visualization: Data Visualization and Design (Chapter 3)
Pre-attentive Attribute
Define preattentive attributes
Explain how preattentive attributes associated with color, form,
spatial positioning, and movement are used in data visualizations
Explain how the Gestalt principles of similarity, proximity,
enclosure, and connection can be used to create effective data
visualizations
Define data-ink ratio
Explain how increasing the data-ink ratio through decluttering
can create data visualizations that are easier to interpret
Create data visualizations that are easier to interpret by
minimizing the required eye travel and applying the concepts of
preattentive attributes, Gestalt principles, and decluttering
Explain why certain types of font are preferred over others for use
of text in data visualizations
LO 3.6 List several common mistakes in designing data visualizations
and explain how these mistakes can be avoided