How Private Offers work on AWS Marketplace explained step by step
Learn how Private Offers work on AWS Marketplace and how ISVs use them to negotiate custom pricing and terms with buyers. In this video, Clazar CEO Trunal Bhanse explains how sellers generate private offers, define buyer-specific terms, and complete deals securely through AWS billing.
You will see how private offers streamline enterprise deals, support multi-year negotiations, and enable channel partner motions through CPPO. This guide is ideal for ISVs looking to accelerate cloud marketplace revenue and close high-value contracts faster.
What this video covers:
What private offers are in AWS Marketplace
How sellers create and configure private offers
How to set custom pricing, terms, and buyer account IDs
How buyers accept private offers
How AWS billing and invoicing works for private offers
When to use private offers for enterprise or volume deals
How CPPO extends private offer capabilities through partners
Clazar helps ISVs automate private offer creation, CPPO flows, and marketplace operations end to end.