How to setup your Facebook Group and Optimize it for business 1/2 (2021)
5 SIMPLE STEPS TO SETUP YOUR GROUP ON FACEBOOK
Here's a document we are going through in the video
https://docs.google.com/document/d/1u...
1. Create a new group
✅Find the "+" button in the top right corner menu right next to your profile picture
✅Choose "Group" from the popup menu
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2. Give it a name
✅Who is it for - Identity of the group
✅What is the main focus - Purpose of the group
✅Use searchable key wards in your name
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3. Add cover photo
✅Use CANVA ( 1640 x 856 and keep the top and bottom margin)
✅Less is more - Don’t make your design too busy
✅Add a clear title addressing your audience and their main desire
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4. Add description
🔹Use a lot of keywords in your description
🔹Use a short version of the WHO, WHAT, WHY HOW script
✅Describe the identity of the ideal avatar
✅What is the mission of this group (the one big goal)
✅Explain the main 3 benefits in bullets points
✅Invite them to see the welcome post and the welcome video
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If you don't have any of these elements at this point just skip them for now. You can add things or change the description as many times as you want.
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5. Create a welcome post
🔹WHO is the group for and who are you
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🔹WHAT is the main focus of the group and what content to expect
✅(DOs and DON’Ts)
✅Your offer/lead magnet
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🔹WHY they should join your group and what will be the benefits if they will engage with this community
✅Explain the benefits in bullets points following this structure
☝️Feature
✌️Benefit
🤟Meaning
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🔹HOW to navigate through the group get the most value out of it
✅Explain where to find the most valuable content or your offer
✅Share the schedule of potential events
✅Inform how to navigate through group
👉GUIDES
👉TOPICS
👉RESOURCES
🔹Record yourself going through the WHO, WHAT, WHY, HOW script
✅I recommend showing your face on the screen and start building connections from first sight
✅Share your screen to show them exactly where are the elements you’re talking about.
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Create a simple post now and add to it or change it later once your group will get additional features and elements.
If you want to learn more about setting up your online business on Facebook visit our group and learn together with us
/ school.of.selfmastery