Authenticity as a Social Media Strategy: What you should know
Did you know that small “imperfections” can actually inspire a more open connection with your online audience? Every platform has its twist on what an effective social media strategy looks like. However, there is a common thread that runs through all of them: authenticity. In this video, my guest and I discuss what authenticity is, what it isn’t, and how you can include more of it in your own social media strategy.
Where do you have room for authenticity in your social media presence? Share your thoughts in the comments!
For more expert Personal Branding tips, check out my free Masterclass: https://bit.ly/claire-bahn-masterclass
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00:00 Intro
01:11 The Switch from Chocolatier to Marketer
02:35 The "Ah-ha" Moment
03:47 Why Does Authenticity Matter in Strategy?
05:26 The Future of Curated Content
06:54 Good Marketing Accomplishes This
08:43 Powerful Brands Aren't Cookie Cutters
10:23 If it's Not Fun, What is the Point?
11:15 When Imperfections Help Your Brand
13:06 How to Face the Fear of Negative Attention
15:15 The Difference Between Privacy and Authenticity
17:42 Tips for Prioritizing Social Media Engagement
20:00 The "Rules" About Makeup
24:25 3 Expert Social Media Tips
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If you prefer to listen to podcasts, catch the full episode here:
https://player.captivate.fm/episode/d...
For More Personal Branding Tips Check-Out:
✅ The 3 A's of Personal Branding
• The 3 As of Personal Branding
✅ Podcast Tips for Host and Guest
• Podcast Tips for Host and Guest
✅ Why Personal Branding is Important for Your Career Advancement
• Why Personal Branding is Important for you...
✅ Common Myths and Mistakes of Digital marketing
• Common Myths and Mistakes of Digital Marke...
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About Claire Bahn
Claire Bahn is a serial entrepreneur and the CEO and Founder of Claire Bahn Group (CBG), a strategic marketing communications and branding agency. CBG has deep expertise in public relations, strategic communications, personal branding, executive branding, reputation management, social media management, video production, podcast production, and promotion.
For over 15 years, Claire has been helping leading businesses, high-achieving CEOs, executives, investors, and founders maximize their authority and influence to accelerate business growth, gain recognition and increase opportunities. As an entrepreneur and influencer with over 90,000 followers across social media, she learned the importance of creating and curating a strong personal and business brand to magnetize opportunities and boost visibility.
Her mission is to help others leverage their brands to develop the authority, influence, and trust they need to exceed their career and life goals. She’s been featured in Entrepreneur, Forbes, This Week in Startups with Jason Calacanis, MarketWatch, and Ticker Australia, to name just a few.
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