How to Brand Your Substack Publication | Beginner Setup Guide
This video walks through how to brand your Substack publication from scratch and avoid the confusion most beginners feel when they first join the platform. If you’ve opened Substack and wondered about the difference between a profile vs publication, what graphics you need, where to upload them, or what size your images should be, this guide breaks it down step by step. You’ll learn how to create a clear Substack publication brand, choose a name that fits your audience, and design a recognizable visual identity. The video also covers the essential Substack graphics including your publication logo, header banner image, email header, and optional recurring post graphics. By the end, you’ll understand how to customize your Substack with colors, fonts, navigation links, and cohesive branding so your newsletter feels professional and recognizable to subscribers.
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