A product in development! Vadim Ivanov on ideal layouts and comfortable courtyards in a modern re...

Опубликовано: 25 Июнь 2026
на канале: Окрух ИНСАЙТ
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Hi! This is Stas Okrukh, with a new episode of Okrukh Insight. We met with Vadim Ivanov, the country's top product manager. We discussed the concept of a product in development, what it consists of, and how to create the best product solution.

We also discussed ideal layouts and comfortable courtyards in residential complexes. Why is this necessary, and who should do it?

It was an interesting conversation, enjoy!

Part two will be released on February 19th!

Vadim's Telegram channel: https://t.me/productindetails
My Telegram channel about brands: https://t.me/Okruhandbrands

Links to the SmartHeart agency
E-MAIL: [email protected]
WEB: https://bit.ly/3yd6K1w
VK: https://vk.com/smartheart

Collaboration on YouTube:
e-mail: [email protected]
TG: https://t.me/ivkin_iks_kirill

00:00 Product in Development
00:34 What does a product manager do in development?
05:42 Urbanism in Russia
07:42 Creating a unique development product
11:29 The ideal layout - does it exist?
15:31 Projects that Vadim Ivanov is proud of
19:45 How to evaluate a product?
24:46 Experience working with European contractors
29:39 A comfortable courtyard as a separate art form
32:14 Branding rules in the world of buyers
36:46 Synchronizing teams during project creation