Amazon Image Optimization - How to Improve CTR with Creative Visuals
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It's not enough to have an Amazon product listing that ranks for the right keywords, has PPC in place, and good product reviews. The last thing missing in this formula is product images - based on how well-optimized they are, you will either increase or damage your CTR (Click-through-rate).
In this video, Kamaljit Singh from AMZ One Step explains the importance of Amazon product listing creatives and how they've changed in the past years, what are the drawbacks of not optimizing Amazon creatives and shares tips regarding using visual references to increase conversion rates.
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🎬 Other related videos:
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🔶 Topics covered in the video:
➤ 00:00 Product image optimization
➤ 00:41 What makes Amazon Seller Barcamp special?
➤ 01:45 AMZ & Kamaljit Singh
➤ 02:14 How Amazon has been changed so far?
➤ 04:09 What would happen if images are not optimized for product listing?
➤ 06:40 Tips for how to optimize images
➤ 07:38 Being an FBA seller
➤ 09:20 Contact AMZ One Step
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🔶 About KAMAL SINGH
Kamaljit Singh is the CEO and Founder of AMZ One Step. He started selling on Amazon in 2015 with retail arbitrage and eventually built a private label brand that he sold in 2018. Kamaljit organizes meetups in different cities of Canada. At AMZ One Step, Kamaljit and his team have created over 70,000 infographics for sellers. He is passionate about conversion optimization and branding on Amazon.
👉 Try AMZ One Step services with a coupon code ORANGEKLIK10 for a 10% discount: https://oklik.co/amzonestep
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🔶 Video host - LISETT LEES
Lisett is an Amazon FBA Expert and Strategist who works with different brands helping them to stay on top of the Amazon game. She advises business owners on setting goals and managing the store, helps to create optimised product pages and use Seller Central tools to build the best customer experience for the buyers in order to get more sales for the sellers. Since she started out in 2016 as an Amazon virtual assistant, her mission has been to help businesses run their Amazon stores cost-and time efficiently.
👉 Learn more about Lisett and how she helps Amazon FBA businesses: http://lisettlees.com/
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🔶 About ORANGE KLIK
Orange Klik connects Amazon FBA private label sellers with leading industry experts to help you turn your online business into a massive success. No matter if you are a beginner, still figuring out how to make money online, or an advanced Amazon seller with a strong experience in eCommerce, on this channel you will find up-to-date tips and expert recommendations for sellers of all levels of experience.
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