VOLVO YOU (2011) Concept
Following on from the reveal of the Volvo Universe Concept earlier in 2011, the Frankfurt Motorshow marks the debut of an evolution to theUniverse Concept - Volvo You Concept - and gives another insight into Volvo Cars future. Both concept cars are being used as design studies to obtain input from the global car buying public to find the ultimate design of the next large sedan from Volvo.
"Volvo You Concept gives a good indication of what you can expect from our next large sedan. The blend of contemporary Scandinavian design, exquisite craftsmanship and intuitive technology will appeal to luxury car buyers all over the world," says Stefan Jacoby, President and CEO of Volvo Car Corporation.
The Volvo You Concept, combines a sleek coupé-like exterior with a luxurious high-tech interior that keeps the driver in command via intuitive smart pad technology. Volvo You Concept's luxurious interior gives luxury sedan customers a full experience of the craftsmanship and intuitive technology that will be the hallmark of future Volvos.
Global Feedback
The company has collected global feedback on Universe Concept, both through surveys and by closely monitoring social media comments.
"The most valuable input has been used in the development of the Volvo You Concept. This car features a more daring, coupé -like profile than the Universe Concept, while the front moves towards a more classic Volvo look," explains Peter Horbury, Vice President Design at Volvo Car Corporation.
He added, "The fastback profile mirrors a strong trend among European buyers. With growing signs that Chinese "taste buds" are moving rapidly in the same direction, our main aim is to explore how daring our next large sedan should be in order to be a global success. We are very eager to hear what people think about the Volvo You Concept."
Cars Designed Around People
Volvo Car Corporation's strategy is to achieve profitable growth by being a truly global company with products designed around customers' needs and lifestyle.
"With our hearts in Sweden and our eyes and ears all over the world, we intend to be the brand that best interprets what buyers of modern luxury cars want," says Stefan
Jacoby. He adds:
"The Volvo You Concept reflects how people's perception of luxury is moving beyond the traditional perspective. There is a growing appreciation for the ingenious blend of elegant design, superior craftsmanship and smart technology."
Several aspects of the new strategy
The Volvo You Concept radiates several aspects of Volvo Car Corporation's new, customer focused "Designed Around You" strategy:
• It is a large, luxurious sedan with a new, sculpted Scandinavian form language that also honours the sweeping, elegant lines of classic Volvo models.
• The inspiration from - and cooperation with - a number of world famous brands demonstrates the level of exquisite craftsmanship customers can expect from future Volvo models.
• The concept car reveals how Volvo's new Scalable Platform Architecture (SPA) opens up dynamic design possibilities - on top of the technological and industrial advantages.
• By bringing the latest intuitive smart pad technology into the car, Volvo Car Corporation emphasises its ambition to lead the development of super-functional connectivity features in cars.